Build the Systems Behind Your Revenue
Athena Gen helps growth-stage B2B service businesses move beyond inconsistent sales operations. We design the GTM systems, RevOps strategy, and sales enablement infrastructure you need to scale.
How does inconsistent Revenue Ops impact you?
Sales performance often feels harder than it should. Deals stall in the pipeline, CRMs end up as glorified spreadsheets, and even capable teams struggle to deliver consistently. Hiring more people rarely fixes it without the right systems, leads slip through the cracks, growth plateaus, and teams work harder without moving the needle. Left unchecked, scaling or preparing the business for an eventual exit becomes almost impossible.
If this feels familiar, we can help.
How we help businesses?
At Athena Gen, we don’t “do sales for you.”
We build the infrastructure that allows your business to scale revenue, sustainably and predictably. Our services provide structure, but they’re not rigid. We’ll shape the engagement around your business.
What does working with us look like?
Start by booking a free 30-minute introductory call. On the call, we’ll talk through your current sales setup, challenges, and goals. You’ll get the chance to meet me, ask questions, and see if we’re the right fit for one another.
Afterwards, I’ll send you a no-obligation proposal outlining the specific problems we can address and the objectives we’d work towards.
While I follow proven frameworks, every business is different so we’ll tailor the approach to fit your team, your systems, and your growth priorities.
Behind Athena Gen
With a background in sales and entrepreneurship, I’ve built businesses and advised leaders across industries. One thing always stands out: growth stalls when sales rely on effort instead of structure.
That’s why I started Athena Gen, to give B2B service businesses the clarity, systems, and strategy they need to run smooth, scalable revenue operations.
From optimising your tech stack and CRM, to training your sales team, to providing ongoing advisory support, we help you achieve measurable results and sustainable growth.
At Athena Gen, we’re here to be your strategic growth partner and to make it easier to get the best out of the tools and systems your business already uses.
Ejiro did some great work for me helping set-up a system for a complex process and multiple pieces of data from several different locations into one very useable tool. She's absolutely fantastic to work with!
Carmen
Working with Athena Gen was a great experience. They quickly got to grips with our industry and made the onboarding process so easy. Their support throughout the entire sales cycle was seamless and really effective—we couldn’t be happier with the results.
Alex
I had the pleasure of working with Ejiro last year, and she was an incredible support for my business. She helped with B2B outreach, lead generation, and even joined me for a couple of corporate events in the City to assist with sales.
Ejiro is everything you’d want in a business development partner—warm, genuine, kind, and full of energy. She’s proactive and dynamic, which makes such a difference when you need someone to drive sales and build relationships.
It was a joy working with her, and I wouldn’t hesitate to recommend her service.
Isabelle
Athena Gen provided solid support and handled our sales processes professionally.
Veronica
I had a sales strategy session with Athena Gen. I was very impressed with the level of detail put into the plan and delivery. Ejiro was very confident in her ability to set up the CRM, write the script and sales strategy. I very much felt guided. It is clear she has years of experience and knows sales inside out. I have chosen to continue to work with Athena Gen on our sales strategy and I am very confident that we will achieve our goals.
Rebbecca Hemmings
Who We Work With
We partner with B2B service businesses: consultancies, agencies, SaaS, training providers who are past the early stage and ready to scale.
- Typically £500k+ in annual revenue or Seed+ funded.
- Lean teams (5–50 people) with a proven offer.
- Sales led by founders or small teams, but lacking structure.
The typical investment in our services is from £2.5k/month
If the above is not your business but you are still interested in working with us then do get in touch and we can see if we are the right fit for your business.